Music in Film and Television: Licensing and Placement

Where: Gerrard Room @ The Eaton Chelsea Hotel – 33 Gerrard St W, Toronto, Ontario M5G 1Z4

03:00pm – 03:45pm




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[citem title=”Bio” id=”citem_90″ parent=”collapse_20″]Since her debut release in 2008, Adaline’s compositions have been featured on dozens of TV shows and films including Grey’s Anatomy, 90210, Rookie Blue, Ringer, Royal Pains, Flashpoint, Lost Girl, Degrassi, The Listener, Heartland, Arctic Air, Continuum, Bomb Girls, The Samaritan and more.
She wrote the musical score for the short film FALSE CREEK STORIES, starring Alan Ruck and D.B. Sweeney, and recently worked with Brendan Canning of Broken Social Scene on the score for the new Bret Easton Ellis written film, THE CANYONS, directed by Paul Schrader, starring Lindsay Lohan. She has been featured on ETalk, MuchMusic, and ET Canada and has toured across Canada sharing the stage with esteemed colleagues Blonde Redhead, Wild Nothing, Dan Mangan, Ryan Guldemond (Mother Mother), and The Sheepdogs.
Adaline’s latest album “Modern Romantics” earned a nomination for “Pop Recording of the Year” at the 2012 Western Canadian Music Awards. CBC Radio 3 deems the album “A visionary classic; A breathtaking in-depth journey of the imagination”[/citem]


David Hayman: Music Supervisor –  Supersonic Creative Inc.

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[citem title=”Bio” id=”citem_91″ parent=”collapse_21″]Hayman will tell you that Supersonic stands for “music supervision x sonic branding”. But if you ask any of the countless brands, artists, creative directors, or movie & television producers that he’s worked with over the years, Supersonic is representative of a true, honest approach to finding win/win situations for everyone involved in any of his projects. Whether it be thru finding the perfect song for a dramatic moment, diving deep into his global network of publishers, labels and artists directly to nail the perfect sound for any given TV spot, or developing integrated experiential campaigns to enable brands to connect impact-fully with their audience, David’s success can be attributed to putting equal emphasis on “Super” relations and “Sonic” prowess. Through his decade as a music supervisor, Hayman has worked on countless award-winning shows and advertising campaigns, including series for CTV, CBC, and NBC. On the ad side, his music placement portfolio boasts campaigns for Telus, the Toronto Blue Jays, Toyota, Coca-Cola, MTV, GMC, Virgin Mobile, and Dove’s Campaign for Real Beauty, which broke records for winning (literally) every major award category it could. On the events side, David has conceptualized and executed memorable campaigns for Corona, Coca-Cola, and Nestea. His list of film credits are fsr too long to list but include many studio and independent feature films and the occasional pet-project which David, a filmmaker at heart, cannot seem to avoid. Despite his credentials, Hayman is disinterested in resting on his accolades-to-date. Instead, his drive to continue to accomplish the unthinkable for his clients and his friends (which soon become one-in-the-same) is his defining characteristic. As the relationships between music, moving pictures and real-life experiences continue to become intertwined, it is David Hayman and Supersonic Creative that forge that creative entanglement.[/citem]


Avi Diamond: Manager of Music Publishing and Film & TV Licensing – Maple Music

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[citem title=”Bio” id=”citem_92″ parent=”collapse_22″]Currently the Manager of Music Publishing and Film & TV Licensing at MapleMusic, Avi Diamond is also the founder of Carat Music Brokering, a music Licensing and Brokerage Company started in 2005 and based in Toronto, ON.  Over the course of his career, Avi has negotiated many songs in various media, some of which include Army Wives (Lifetime), Being Human (SyFy), Bones (Fox), Californication (Showtime), Chuck (NBC), Flashpoint (CBS), Grey’s Anatomy (ABC), The Mindy Project (Fox), Homeland (Showtime), Private Practice (ABC), and commercials for McDonald’s, LCBO and Tide, Video Games (Shaun White Skate) and Film Trailers (Sherlock Holmes 2: Game Of Shadows, Thor, Lawless and The Last Stand).



Amy Fritz: Music Supervisor – RADAR Music Group

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[citem title=”Bio” id=”citem_93″ parent=”collapse_23″]With over 15 years’ experience in music supervision and past adventures as a music producer/engineer, published songwriter/performer, campus radio DJ and artist manager, Amy Fritz knows music.  “I’m in a constant flow of new music,” she says. “I try to listen to it all.  It’s about building that perfect on-screen moment, but it’s also about building great working relationships.  For me, that determines the true success of a project.”

Amy’s collection of 80+ music supervision credits speaks for itself.  Having worked on some of film and TV’s most music-intensive and ground-breaking projects, (Queer As Folk/Showtime, Metal Evolution/VH1 and Call Me Fitz/HBO Canada), the Toronto-based RADAR Music Group founder has supervised several Genie, Gemini and Emmy Award-winning productions.  “Working with creative visionaries and mind-blowing business talent is the best part of my job. The music, film and TV industries are incredibly tough and competitive, so by the time I’m hired to work on a project, the calibre of personnel I get to work with is inspiring.”  

Prior to forming RADAR Music Group in 2006, Amy was head of Music Supervision (Toronto) at Canada’s leading booking agency/music management company, S.L. Feldman & Associates.  There, she supervised numerous projects and actively continued representing a roster of film and TV composers.  Previous to her joining the Feldman team she was a Music Supervisor at Nelvana, responsible for the music production/supervision of 13 live-action and animated series and a number of television specials.

Amy’s extensive musical knowledge and diverse past experiences blend perfectly to create her unique sensibility and expertise as a Music Supervisor, as she continues to keep RADAR Music Group on the cutting edge of modern-day Music Supervision. As of Fall 2013, RADAR has formed an alliance with Core Music Agency, representing Canada’s Top Film/TV/Video Game Composers.




Avi Federgreen: Producer / Distributor

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[citem title=”Bio” id=”citem_80″ parent=”collapse_10″]Avi Federgreen’s nearly twenty years of experience in the Canadian film industry features many highlights, from music videos to TV series to full-length feature films. Starting in the locations department, he moved quickly into production management, line producing, post supervision, and producing.

Federgreen’s current projects in release as Executive Producer include Empire of Dirt produced by Jennifer Podemski and directed by Peter Stebbings; the first ever Canadian fully financed 3D feature titled Dead Before Dawn produced by April Mullen and Tim Dorion of Wango Films and directed by April Mullen; the Vancouver based feature film Random Acts of Romance produced by Darren Reiter and Katrin Bowen and directed by Katrin Bowen and Moon Point produced by Sean Cisterna and Christian Potenza, directed by Sean Cisterna.

Federgreen’s past projects as producer include Still Mine directed by Michael McGowan and starring James Cromwell and Genevieve Bujold, 2010 Toronto International Film Festival, Score: A Hockey Musical, written and directed by Michael McGowan captures the fervour of Canada’s two favourite pastimes in a story big on humour and heart; and George Ryga’s Hungry Hills, directed by Rob King, premiered at TIFF 2009.

As exec producer, Federgreen has also worked on the dramatic short film Hidden Driveway, produced by Sarah Zammit and Sarah Goodman, directed by Sarah Goodman and which premiered at TIFF 2011; and Little Larry produced and directed by Jill Carter. Also produced by Federgreen She Said Lenny (produced wth Mallary Davenport), and directed by Jim Donovan premiered at WSFF 2011; Tight Space, Scout, and The Chair, all written and directed by Cory Kinney, and the Canadian Film Centre short Pudge, directed by Annie Bradley. Pudge premiered at TIFF 2008 and screened at several other acclaimed festivals internationally. The Chair achieved a Bronze Award at the Worldfest Houston International Film Festival in 2001.

More successes for Federgreen as producer include the Shaftesbury TV series Good Dog, written and directed by Ken Finkelman; documentary As Slow as Possible, directed by Scott Smith, an official selection of HotDocs 2008.

Federgreen’s co-production credits are impressive and varied. They include I’m Yours produced with Jennifer Jonas and Mallary Davenport of New Real Films, directed by Leonard Farlinger, the feature film One Week, written and directed by Michael McGowan, was named Best Canadian Film in the 2008 Calgary and Edmonton film fests, and was an official gala screening at TIFF that year. The film surpassed the $1.2 million Canadian box office mark, was the #1 rental on iTunes, and finished in the top 10 in DVD sales in Canada during its first week of release. High Life, produced by Triptych Media and directed by Gary Yates, premiered at the Berlin Film Festival and was featured at TIFF 2009. Leslie, My Name Is Evil, directed by Reginald Harkema, produced by New Real Films also screened at TIFF 2009, and lastly the nationally acclaimed TV mini-series It’s Me…Gerald, (Showcase).

In November 2011, Federgreen opened his own film distribution company INDIECAN ENTERTAINMENT. The company will service not just up-and-coming Canadian filmmakers, but also those indies making films in a lower budget bracket who have otherwise virtually no chance to shine in a market of big studios, distributors and exhibitors.


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