Marketing, PR, Social Media

Where: Monarch Pub @ The Eaton Chelsea Hotel – 33 Gerrard St W, Toronto, Ontario M5G 1Z4

03:30pm – 04:15pm

Panelists:

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Ingrid Hamilton: Owner / Operator – GAT PR

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[citem title=”Bio” id=”citem_90″ parent=”collapse_20″]A former newspaper columnist, Ingrid has been the owner of  GAT PRoductions Inc. since 1992, representing  films and television programs, influential people, including lots of young indie filmmakers and culture makers.

In 1995, Ingrid was honoured with an inclusion in Who’s Who of Canadian Women, a prestigious biographical reference book of Canada’s women achievers. In 1997, Ingrid temporarily shut-down GAT for two years to take on a contract at the CTV network. There, she handled national publicity for entertainment programs, specials and documentaries.

Ingrid’s “cred” in the city’s social and entertainment scenes was first established at the Toronto Sun, where she was a columnist from 1982-1992. Her print platforms included: Celebrity Closet (a syndicated weekly celebrity interview column;  People I.D. (a weekly profile of local and international luminaries);  and Scene & Heard, a weekly roundup of local social flashpoints including launches, openings, parties, and gossip.

And while she has elicited coverage for clients amounting to barrels of ink, the Toronto native was the subject of many articles herself, namely for her annual VIP parties – the stuff of local legend for two decades.

Website

Facebook

Twitter

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Martin Waxman: Digital – Social Media – Communications Specialist

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[citem title=”Bio” id=”citem_91″ parent=”collapse_21″]Martin Waxman is a Toronto digital/social media/communications guy and co-founder of three PR agencies. He blogs at myPALETTE, hosts the Inside PR podcast and can be found on Twitter @martinwaxman. He advises clients on how to develop a strategic approach to content, publishing and new PR. Martin is lead instructor in a Digital Strategy and Communications Management Certificate at University of Toronto SCS. He served on PRSA Counselors Academy’s executive committee and was its 2012 conference chair; is past- president of CPRS Toronto; a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); ex journalist standup MC and ad guy; and former Winnipegger.

Blog

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Courtney Parkes: Marketing Coordinator – Audio Blood

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[citem title=”Bio” id=”citem_92″ parent=”collapse_22″]After spending years involved in the music scene, it was a easy choice for Courtney to develop a career in the industry. A graduate of Ryerson University’s Journalism program, Courtney began contributing for Truth Explosion Magazine where she quickly grew to become Editor and key point of contact for the magazine. TEM and Audio Blood have always had a close relationship, so when the opportunity to join the team became available it was a natural fit. With her advanced understanding of the music industry, media and social media marketing she hopes to continue to grow with Audio Blood and their family of clients.

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Brian Mullen: Communications Specialist – Canadian Film Centre

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Brian Mullen is the Communications Specialist for the Canadian Film Centre, where he handles their communications, media relations, and online content. He also provides consultations for filmmakers for their marketing, social media and publicity strategies. Brian is a graduate of Humber College’s Public Relations Post-Graduate program, and Queen’s University’s Film and Media Studies Program. While at Queen’s, he was also the Marketing and Events Manager for the student government and their campus café. He likes exploring the many film festivals that Toronto has to offer and tries to sneak brunch into every activity.
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Moderator:

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Avi Federgreen: Producer / Distributor

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[citem title=”Bio” id=”citem_80″ parent=”collapse_10″]Avi Federgreen’s nearly twenty years of experience in the Canadian film industry features many highlights, from music videos to TV series to full-length feature films. Starting in the locations department, he moved quickly into production management, line producing, post supervision, and producing.

Federgreen’s current projects in release as Executive Producer include Empire of Dirt produced by Jennifer Podemski and directed by Peter Stebbings; the first ever Canadian fully financed 3D feature titled Dead Before Dawn produced by April Mullen and Tim Dorion of Wango Films and directed by April Mullen; the Vancouver based feature film Random Acts of Romance produced by Darren Reiter and Katrin Bowen and directed by Katrin Bowen and Moon Point produced by Sean Cisterna and Christian Potenza, directed by Sean Cisterna.

Federgreen’s past projects as producer include Still Mine directed by Michael McGowan and starring James Cromwell and Genevieve Bujold, 2010 Toronto International Film Festival, Score: A Hockey Musical, written and directed by Michael McGowan captures the fervour of Canada’s two favourite pastimes in a story big on humour and heart; and George Ryga’s Hungry Hills, directed by Rob King, premiered at TIFF 2009.

As exec producer, Federgreen has also worked on the dramatic short film Hidden Driveway, produced by Sarah Zammit and Sarah Goodman, directed by Sarah Goodman and which premiered at TIFF 2011; and Little Larry produced and directed by Jill Carter. Also produced by Federgreen She Said Lenny (produced wth Mallary Davenport), and directed by Jim Donovan premiered at WSFF 2011; Tight Space, Scout, and The Chair, all written and directed by Cory Kinney, and the Canadian Film Centre short Pudge, directed by Annie Bradley. Pudge premiered at TIFF 2008 and screened at several other acclaimed festivals internationally. The Chair achieved a Bronze Award at the Worldfest Houston International Film Festival in 2001.

More successes for Federgreen as producer include the Shaftesbury TV series Good Dog, written and directed by Ken Finkelman; documentary As Slow as Possible, directed by Scott Smith, an official selection of HotDocs 2008.

Federgreen’s co-production credits are impressive and varied. They include I’m Yours produced with Jennifer Jonas and Mallary Davenport of New Real Films, directed by Leonard Farlinger, the feature film One Week, written and directed by Michael McGowan, was named Best Canadian Film in the 2008 Calgary and Edmonton film fests, and was an official gala screening at TIFF that year. The film surpassed the $1.2 million Canadian box office mark, was the #1 rental on iTunes, and finished in the top 10 in DVD sales in Canada during its first week of release. High Life, produced by Triptych Media and directed by Gary Yates, premiered at the Berlin Film Festival and was featured at TIFF 2009. Leslie, My Name Is Evil, directed by Reginald Harkema, produced by New Real Films also screened at TIFF 2009, and lastly the nationally acclaimed TV mini-series It’s Me…Gerald, (Showcase).

In November 2011, Federgreen opened his own film distribution company INDIECAN ENTERTAINMENT. The company will service not just up-and-coming Canadian filmmakers, but also those indies making films in a lower budget bracket who have otherwise virtually no chance to shine in a market of big studios, distributors and exhibitors.

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