How to Produce a Successful Music Video

How do you make a music video? How do you make it memorable? How do you get people to see it? The answer to these questions will be covered in this panel.

Where: Gerrard Room @ The Eaton Chelsea Hotel – 33 Gerrard St W, Toronto, Ontario M5G 1Z4

12:00pm – 12:45pm



Stu Dead: A Primative Evolution

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[citem title=”Bio” id=”citem_90″ parent=”collapse_20″]Stu Dead is a Toronto-based artist/musician. Co-founder of Playdead Cult, the company began in 1999 and has grown to be widely known throughout Toronto and online for its signature clothing and art pieces.
On top of Playdead, he is respected for helping new bands to design logos and create and print merch. He also occasionally works in film where his ability and attention in design has awarded him some sought-after positions, such as art director for the 2009 film Suck, where he had the privilege of working with the legendary Iggy Pop. Outside business hours, Stu is drumming or writing with his band A Primitive Evolution, which has become known for their pulsating groove rock music and dark videos that Stu produced. To date, the video titles include (from the band’s self-titled album) “Empty Holes,” “Show Me,” and “Death on Wheels,” and, from the current album, The Prize, “I Feel it All” and the latest “Lord of Reason.”  A Primitive Evolution plan to release their next album in early 2014, along with a documentary and short film before they kick off their European tour set for spring/summer.  Despite his hectic schedule, most importantly he spends his time entertaining his two-year-old daughter, Ivy. [/citem]


Saint: Footage Production Company

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[citem title=”Bio” id=”citem_91″ parent=”collapse_21″]From music videos and TV Shows, to short films and everything in between, Footage has compiled an impressive resume of work in TV and visual media for over 10 years. Traveling all over the world we have showcased product on such networks as BET, Much Music, and VH1. We have also worked with prominent artist and public figures such as Snoop Dogg, Ice Cube, Jim Jones, Busta Rhymes, Black keys, Fabolous, Dame Dash, Drake, Belly and P.Reign just to name a few. We take pride in delivering a quality product to our clients by using creativity, productivity and professionalism when working on any project. Led by MMVA nominated director Martin “Footage” Verigin, our vision has always been the same; using the art to tell stories through visual media.[/citem]


Skye Sweetnam: Musician / Director

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[citem title=”Bio” id=”citem_92″ parent=”collapse_22″]Skye Sweetnam is a Juno nominated recording artist who started a professional recording career at only 14 years of age. She’s released two full-length records through EMI. “Noise From The Basement” on Capitol Records in 2004 and “Sound Soldier” on EMI in 2007. The highlights of Skye’s musical career include opening for Britney Spears on her Onyx Hotel Tour in 2004 throughout Europe and North America, performing as the “singing” voice of Barbie in Mattel’s “The Barbie Diaries” and having performed in over 25 countries worldwide. Skye has written and performed songs featured in various feature films, T.V. shows and video games, such as Laguna Beach, Nickelodeon’s Wayside School, Hotel for Dogs and The Sims Pets. Skye has been a published songwriter for over 10 years working with some of the elite hit makers of the decade, such as The Matrix (Avril Lavinge, Hilary Duff, Korn), Dr. Luke (Kelly Clarkson, Katy Perry, Ke$ha) and Max Martin (Backstreet Boys, Britney Spears). Skye also wrote with punk rock legend Tim Armstrong from Rancid and was featured on the hit “Into Action, ” the number one requested song on KROQ in LA in 2007. Skye’s current musical endeavor is Sumo Cyco, a brand new project mixing her unique pop/punk sensibilities with a metal band. Sumo Cyco has won “Best Female Fronted” band in 2012 at the Toronto Independent Music Awards, and continues to play festivals such as Warped Tour and NXNE in Toronto.
Complimenting Skye’s musical career is Skye’s love of film and directing. In the past two years Skye has produced and directed music videos for CMT and YTV including two winners of the hit show “The Next Star.” Her self directed and produced music videos have been viewed by over 10 million on youtube.
Skye continues to be creative in all aspects of her multi-faceted career, and constantly evolves as an artist, songwriter and filmmaker.


Gavin Michael Booth: Filmmaker – Mimetic Entertainment

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[citem title=”Bio” id=”citem_93″ parent=”collapse_23″]Gavin Michael Booth is the President of Mimetic Entertainment and works as a writer, director and producer in the film and entertainment industry.  Just weeks ago, he wrapped producing and directing a feature film, “The Scarehouse” for Universal Studios and D Films.

Gavin is currently represented as a writer and director by manager Daniel Ortega at Pantheon in Los Angeles (Gerard Butler, Judy Greer, Jim Carrey).

Booth has worked with some of the top entertainers in the music industry including Music Videos and Documentary projects for Eminem’s D-12, Third Eye Blind, The Tea Party, Our Lady Peace, Vanessa Carlton and The Afters.

Gavin has created independent music videos as writer / director / cinematographer / editor for: Emma-Lee (recently won video of the year for “Shadow Of The Ghost”), The Afters, Chasing Amee, The Blue Stones, Inoke Errati, Scotty James, Gavin Slate, Ashes Of Soma and so on.

His work has always maximized every dollar on lower budget projects to raise the production value of the finished film / video.[/citem]



Karen Bliss: Music Journalist

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Karen Bliss is an established music journalist who is the Canadian correspondent for Billboard and also contributes to, MSN, AOL’s HuffPo, and more. She recently won Music Journalist of the Year at the 2013 Canadian Music & Broadcast Industry Awards, voted on by more than 1000 of her music industry peers.  Along the way, her work has been published in Elle Canada, Hits, Pollstar, The Toronto Star, Melody Maker, The Toronto Sun, National Post, Rolling Stone Australia, and countless others. Among the thousands of artists she has interviewed are Kurt Cobain, Beyonce, Shania Twain, Eddie Vedder, Eminem, Jimmy Page, Avril Lavigne, Lenny Kravitz, Britney Spears, Christina Aguilera, 50 Cent, Pete Townshend, Bryan Adams, and Usher. Because she has this ridiculously fun job, Karen also founded music-heavy online magazine about people, businesses and charities making a difference, and created an animated, anti-racism PSA, The Girl With Pinhead Parents, voiced by Nelly Furtado, Chris Bosh, and others, seen on YouTube.  Karen also owns Daycare Records, whose first signing was The Danger Bees and which just released Walter Senko’s From A Liar EP, produced by Cone of Sum41 and Bill Bell (Jason Mraz). Later this year, Chasing Fortune, a documentary she produced on JD Fortune, post-INXS, will air on Super Channel.


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